Television

Short-form video has moved from a mobile trend into a serious influence on traditional television. Producers now study the pace, framing and direct language of vertical clips when developing news segments, entertainment formats and promotional campaigns. The change does not mean every television program should imitate a social feed. It shows that audience habits formed…

Television audiences can watch dramas, films and factual programs whenever they choose, yet live sports continue to bring millions of people to the same screen at the same moment. That shared urgency makes a match different from almost every other form of video. The result is a powerful position for leagues, broadcasters and streaming services…